Brands Strengthen Safety Against AI-Driven Risks

Marketing and brand teams must update brand safety practices as AI, automation, and shifting social dynamics increase reputational and compliance risks in 2026. The article outlines common threats — ad misplacement, bots, problematic influencers, risky hashtags, and inappropriate AI use — and recommends proactive measures like clear guidelines, workflow approvals, cross-team alignment, and real-time social listening to prevent crises.