Industry Newsllmsearch optimizationcustomer reviews
Brands Optimize Reviews To Influence AI Search
8.1
Brands including Fireclay Tile and Pawco are intensifying efforts to solicit customer reviews in 2024 as AI search engines like ChatGPT and Perplexity increasingly use reviews to surface product recommendations, with ChatGPT users making over 84 million shopping-related queries weekly, per Stackline. Tactics include incentives ($20 off), personalized requests, and employee contests to boost discovery on LLM-powered search.
Key Points
- 1Solicit reviews: Brands incentivize and personalize review requests to boost review volume and visibility.
- 2Leverage AI: ChatGPT and other engines incorporate reviews and forum posts when ranking product recommendations.
- 3Optimize strategy: Diversify review sites and time requests post-purchase for credibility and AI surfacing.
Scoring Rationale
Actionable industry trend with broad ecommerce impact; limited novelty and reliance on trade reporting sources.
Sources
Public references used for this report.
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