Brands Adopt AI Optimization For Visibility

Researchers Massimo Chiriatti, Marianna Bergamaschi Ganapini, Enrico Panai, and Giuseppe Riva publish a peer-reviewed article accepted Feb. 20, 2026 proposing a four-step AI Optimization (AIO) framework for brands. The framework prescribes structured data, real-time performance tracking, contextual relevance, and AI personas while analyzing 'System 0' effects on attention mediation. The authors argue that optimizing content for both humans and AI increasingly determines visibility in AI-curated consumer experiences.