Brand Marketers Adopt AI For Creative Workflows

In 2026, Business Insider profiled its Rising Stars of Brand Marketing, reporting that honorees use AI daily to pressure-test creative ideas, generate visuals, and automate routine tasks. Respondents cite tools such as Midjourney, Gemini, Claude, Perplexity, and Microsoft Copilot to speed ideation and sharpen messaging. The piece highlights AI's role in amplifying creative judgment and advises entry-level marketers to build AI fluency alongside storytelling.