Industry Newsk popadvertisingfashion
BoyNextDoor Expands Into Advertising And Fashion
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4.1
K-pop group BoyNextDoor is expanding into advertising and fashion, securing campaigns with Buldak, Binggrae, Nache and cosmetics brands and attending Courrèges’ Fall/Winter 2026–2027 show. The six-member act has achieved three consecutive million-selling mini albums and landed chart placements for the digital single “If I Say, I LOVE YOU” on Melon, TikTok Korea and Apple Music Korea. They plan a full-length album, concerts and an April Nippon TV program.
Scoring Rationale
Moderate commercial news documenting confirmed brand deals and fashion visibility, but limited technical relevance and industry-wide impact.
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