Boutique PR Founders Use AI To Streamline Operations
Three boutique PR founders — Adebukola Ajao, Ciara Siegel, and Lisa Chensvold — told Business Insider they use AI tools such as Google's Gemini, OpenAI's ChatGPT, and Read AI to automate research, meeting transcription, proposals and CRM work. Ajao said AI cut proposal turnaround from more than a week to a day or less, and Siegel said research-intensive strategy work now takes about a quarter of the time, freeing founders to focus on higher-level strategy and client pitching.
Key Points
- 1Use AI to automate proposals, research, transcription, and CRM, cutting turnaround from a week to a day
- 2Leverage synthesis and pattern recognition to reduce research time to roughly a quarter, enabling faster strategy
- 3Allow solo founders to prioritize higher-level strategy, increase pitch volume, and avoid burnout from lengthy proposals
Scoring Rationale
Practical, actionable examples across several mainstream tools raise relevance; limited by anecdotal evidence and narrow boutique-firm scope.
Sources
Public references used for this report.
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