Big Tech Rewards Top Individual Contributors

Silicon Valley firms including Meta, Google, Amazon and Nvidia are shifting compensation to reward top-performing individual contributors, according to Business Insider reporting and commentary from Levels.fyi cofounder Zuhayeer Musa. Meta's "Checkpoint" offers bonuses up to 300% of target, Google is loosening its top-performance funnels, and Amazon allows pay above traditional bands, with AI tools cited as amplifying high-leverage 'player-coach' contributions.