Artists Suffer Reputation Hit From AI Use

Organizational behavior researchers Anand Benegal, Lynne Vincent and a colleague report experiments showing that disclosing AI involvement lowers creators' reputations, affecting both established and novice artists. In controlled studies—one framing a musical piece as by Hans Zimmer or a student, another evaluating an advertising employee—participants downgraded creators when told work was produced "in collaboration with AI"; explicit no-AI claims provided no benefit.