Amazon Shifts ProServe To Fixed-Price AI Model

Amazon's ProServe is reorganizing its cloud consulting business around AI agents and moving toward fixed-price, outcome-based deals, internal documents from June and November show. The unit, which influenced roughly $12.5 billion in AWS revenue in 2024, aims to have up to 75% of projects fixed-price and projects automation of up to 90% of certain tasks. The shift pressures hourly billing and changes consulting economics.