Amazon Lists Third-Party Products Without Consent
Amazon is testing Shop Direct and Buy for Me, features announced in February that let its agentic AI purchase products from other retailers' sites. Several merchants in late 2025 reported that their items were listed or sold without permission, prompting more than 180 sellers to raise concerns; Amazon says businesses can opt out by emailing [email protected].
Key Points
- 1Lists third-party products on Amazon using web-scraped public data without some sellers' consent
- 2Creates agentic purchases that can generate incorrect or out-of-stock orders, prompting merchant complaints
- 3Forces merchants to monitor listings and opt out, affecting dropshipping decisions and marketplace liability
Scoring Rationale
High impact because agentic purchasing affects many merchants and users, limited novelty since the program was previously announced.
Sources
Public references used for this report.
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