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Amazon Launches Alexa Plus Web Session Experience
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Amazon on Feb. 4, 2026 launched a browser-first Alexa+ experience at Alexa.com, offering chat-based, session-continuous assistant functionality for planning and multi-step tasks. Prime members in the U.S. get Alexa+ included; non-Prime users receive a limited free tier while standalone subscriptions are priced at $19.99 per month, and Amazon cites LLMs including Anthropic powering the product.
Scoring Rationale
Official, industry-reaching product shift enabling session-based assistant use; limited by incremental roadmap and unclear free-tier limits.
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