Amazon Launches Alexa Plus Web Session Experience

Amazon on Feb. 4, 2026 launched a browser-first Alexa+ experience at Alexa.com, offering chat-based, session-continuous assistant functionality for planning and multi-step tasks. Prime members in the U.S. get Alexa+ included; non-Prime users receive a limited free tier while standalone subscriptions are priced at $19.99 per month, and Amazon cites LLMs including Anthropic powering the product.