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Amazon Expands Alexa Price History to 365 Days

|June 30, 2026|By LDS Team

5.2

Relevance Score

Amazon Expands Alexa Price History to 365 Days — Photo: pymnts.com · rights & takedowns

Amazon's AI shopping assistant Rufus now shows 30, 90, and 365 days of price history on eligible product pages, up from a shorter window previously, according to Amazon's own AboutAmazon blog post published around June 29, 2026. The feature has been used by more than 50 million customers since its 2024 launch, with the average user checking it three times a month, and is available in the U.S., U.K., Canada, and India, though AboutAmazon says the full 365-day view is still rolling out in the U.S., U.K., and India. Users can access it via a price-history link on the product page or by asking Rufus directly. PYMNTS, Tom's Guide, and Digital Trends corroborate the rollout, framing it as useful ahead of Prime Day; for practitioners, the wider public price window means less need for third-party scraping to build historical-price features for pricing or deal-detection models.

For data teams building retail pricing, deal-detection, or promotion-effectiveness models, this update is a meaningful expansion of the observable public signal set: a full year of per-product price history, self-reported by Amazon as already used by over 50 million customers, reduces the need for bespoke scraping to validate simple historical-price claims and can cut label noise from transient discounts.

What happened

According to Amazon's own AboutAmazon blog post, Rufus, Amazon's agentic AI shopping assistant, now displays 30, 90, and 365 days of price history on eligible product detail pages, giving customers visibility into a year of pricing before purchase. AboutAmazon states that since the feature's 2024 launch, more than 50 million customers have used price history, checking it an average of three times a month. The feature is available to customers in the U.S., U.K., Canada, and India, with the full 365-day view still rolling out in the U.S., U.K., and India as of the announcement. PYMNTS, Tom's Guide, Digital Trends, and Chain Store Age reported the same update and its two access paths: clicking the price-history link next to the price on a product page, or tapping the assistant icon and asking questions such as "Has this item been on sale in the past 30 days?"

Technical context

Per Amazon Seller Central documentation, the displayed price history reflects the lowest Featured Offer price for each day or week in the selected window, along with the timestamp of the last price change. That distinction matters for modeling: the public series represents marketplace-visible Featured Offer prices, not every individual seller's listing price, so it will not capture the full distribution of prices a shopper might have encountered from third-party sellers.

Industry context

Chain Store Age situates this update within Amazon's broader rollout of agentic shopping features, combining newer AI capabilities with the existing Rufus assistant. Digital Trends and Tom's Guide note the timing lands ahead of Prime Day, when a longer visible price history helps shoppers judge whether a discount is genuinely new or a routine markdown-then-restore pattern.

For practitioners

The public 365-day window lowers the barrier to validating simple historical-price claims without third-party scrapers, but it reflects only the lowest Featured Offer price per period, not full seller-level detail, promotion type, or advertising-adjacent pricing signals. Teams relying on scraped or shorter-window price histories for deal-detection or promotion models should treat this as a data-quality upgrade for coarse checks, not a replacement for richer internal or licensed pricing feeds.

What to watch

Whether Amazon exposes richer metadata (promotion type, seller-versus-Featured-Offer flags) alongside the price series, and how increased visibility affects third-party price-tracking tools and browser extensions that previously relied on scraping for this kind of history.

Key Points

1Amazon's Rufus assistant now shows 30, 90, and 365 days of price history on eligible product pages.
2The feature has been used by over 50 million customers since 2024, averaging three checks per user monthly.
3The public price series reflects only the lowest Featured Offer price per day, reducing but not eliminating the need for third-party scraping.

Scoring Rationale

A well-sourced, verified consumer-facing product update (Amazon's own blog plus multiple independent outlets) with genuine but modest relevance to retail-ML and pricing-analytics practitioners as a new public data signal. Not a modeling breakthrough or platform shift, so scored as a solid, notable feature expansion rather than a major or industry-shaking story.

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