Products & Toolssearchtransactionsalphabet
Alphabet rebuilds search into transaction engine
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6.8
Alphabet is rebuilding search as a transaction engine, moving queries from returning links to completing transactions within results. Alphabet's latest results show how quickly that shift is moving. The shift changes the nature of search results and the data produced by user interactions.
Scoring Rationale
A notable product shift that alters search outputs, data generation, and measurement needs, affecting product, advertising, and analytics practices.
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