Agencies Shift To Productized AI-Powered Offerings

Agency leaders are urged to abandon time-based billing and adopt productized, AI-powered programs and platforms to scale revenue. The article notes each billable professional has roughly 2,000 hours annually and recommends offering six to ten solution-centric programs, selling products rather than hours. It outlines three pricing approaches—fixed-output, outcome-based, and subscription/licensing—to capture AI-created value and unlock scalable growth.