Advertisers Deploy AI Across Super Bowl LX Commercials

Advertisers are deploying AI-heavy commercials during Super Bowl LX on Feb. 8, 2026, with brands including Meta, Amazon, Anthropic, Salesforce, Instacart, and Ro spending tens of millions on celebrity-led spots and generated content. The article argues this saturation reflects a marketing pivot amid investor anxiety and could signal sector-specific recession indicators, while consumer sentiment surveys show growing negativity that may reduce campaign effectiveness.