Admissions Offices Transform Enrollment Support Roles
Colleges are remaking admissions roles into "admissions success coaching" to help accepted students complete pre-enrollment logistics, Augsburg University and the National Association for College Admission Counseling (NACAC) said, with a NACAC pilot expanding the practice to 10–15 schools this year. The change responds to falling enrollment and a drop in college-going rates from 70% in 2016 to 62% in 2022; schools hope hands-on guidance will boost yield and student readiness.
Key Points
- 1Launch admissions success coaching at Augsburg with a NACAC pilot expanding to 10–15 schools nationwide
- 2Respond to falling enrollment and lower college-going rates; direct admission frees up staff time for outreach
- 3Enable admissions officers to guide accepted students through logistics, improving yield and student preparedness
Scoring Rationale
Operational shift across enrollment offices drives practical changes, limited by tangential relevance to core AI/ML audiences.
Sources
Public references used for this report.
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