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ADMA Releases Podcast Promoting Responsible AI Marketing
8.1
ADMA has released a podcast episode and accompanying ADMA AI Talent & Trust Report examining how marketers can harness AI responsibly and address capability gaps. Drawing on the State of AI in Marketing Survey 2025 of more than 1,000 Australian marketers, it finds 75% use AI weekly while only 29% report formal training. The episode and free report outline skills, governance and practical resources for marketers to scale AI ethically.
Key Points
- 1Reports 75% of marketers use AI weekly; only 29% have undertaken formal training.
- 2Emphasizes urgent need for governance, skills development, and responsible practices to protect consumer trust.
- 3Advises marketing teams to implement training, governance frameworks, and practical resources to scale AI safely.
Scoring Rationale
Official large-scale survey and practical guidance increase impact, but limited technical novelty restricts broader significance.
Sources
Public references used for this report.
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