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Upgrade to ProYou are a User Journey Analyst at X (Twitter). The attribution team wants to understand which users had a complete top-of-funnel journey — they both saw an ad (impression) and then clicked on it within the same campaign. This analysis helps measure the effectiveness of ad creative in driving engagement.
You are a User Journey Analyst at X (Twitter). The attribution team wants to understand which users had a complete top-of-funnel journey — they both saw an ad (impression) and then clicked on it within the same campaign. This analysis helps measure the effectiveness of ad creative in driving engagement.