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Upgrade to ProYou are a Senior Data Scientist on the Google Ads Measurement team. The Display Network team wants to understand how users actually see ads in the wild: not as flat per-impression counts, but as sessions of consecutive activity. A user might see 4 banner ads in a 12-minute browsing burst, leave for two hours, then come back for 3 more — and that's two distinct sessions, not seven independent impressions.
You are a Senior Data Scientist on the Google Ads Measurement team. The Display Network team wants to understand how users actually see ads in the wild: not as flat per-impression counts, but as sessions of consecutive activity. A user might see 4 banner ads in a 12-minute browsing burst, leave for two hours, then come back for 3 more — and that's two distinct sessions, not seven independent impressions.