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Upgrade to ProYou are a Product Data Scientist on the User Engagement Growth team at Meta. Leadership is debating which retention lever to pull next, and one of the strongest leading indicators of long-term retention is consecutive-day platform engagement — the classic "habit loop" metric. A user who is active 5 days in a row is dramatically more likely to be active in month 3 than a user who logs the same total activity spread across non-consecutive days.
You are a Product Data Scientist on the User Engagement Growth team at Meta. Leadership is debating which retention lever to pull next, and one of the strongest leading indicators of long-term retention is consecutive-day platform engagement — the classic "habit loop" metric. A user who is active 5 days in a row is dramatically more likely to be active in month 3 than a user who logs the same total activity spread across non-consecutive days.