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Upgrade to ProYou are a Cost Optimization Analyst at Google. The cost management team wants to identify the two most expensive valid clicks in each campaign to investigate potential bid misconfiguration or fraud. By examining the top cost outliers per campaign, the team can prioritize which campaigns need bid cap adjustments.
You are a Cost Optimization Analyst at Google. The cost management team wants to identify the two most expensive valid clicks in each campaign to investigate potential bid misconfiguration or fraud. By examining the top cost outliers per campaign, the team can prioritize which campaigns need bid cap adjustments.