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Upgrade to ProYou are a Direct Revenue Manager at Marriott. The company wants to increase the share of direct bookings (as opposed to OTA channels like Booking.com or Expedia) to reduce commission costs. Your task is to identify room types that have never been booked through the 'direct' channel. These room types represent opportunities where targeted promotions on the hotel's own website could capture bookings that currently only come through third-party channels.
You are a Direct Revenue Manager at Marriott. The company wants to increase the share of direct bookings (as opposed to OTA channels like Booking.com or Expedia) to reduce commission costs. Your task is to identify room types that have never been booked through the 'direct' channel. These room types represent opportunities where targeted promotions on the hotel's own website could capture bookings that currently only come through third-party channels.