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Upgrade to ProYou are a Head of Customer Strategy at Costco. The executive team wants to understand how Prime (membership) customers compare to Standard customers, broken down by loyalty tier. For each segment-tier combination, you need to compute revenue, average spend, expedited shipping usage, return rates, and an engagement classification. This helps determine which customer cohorts to invest in.
You are a Head of Customer Strategy at Costco. The executive team wants to understand how Prime (membership) customers compare to Standard customers, broken down by loyalty tier. For each segment-tier combination, you need to compute revenue, average spend, expedited shipping usage, return rates, and an engagement classification. This helps determine which customer cohorts to invest in.