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Upgrade to ProYou are a Distribution Strategy Manager at Marriott. The revenue management team wants to understand guest channel behavior — specifically, which guests have booked through both the direct channel and at least one OTA (Online Travel Agency) channel. These cross-channel guests represent an opportunity to shift future bookings to the more profitable direct channel through targeted loyalty incentives.
You are a Distribution Strategy Manager at Marriott. The revenue management team wants to understand guest channel behavior — specifically, which guests have booked through both the direct channel and at least one OTA (Online Travel Agency) channel. These cross-channel guests represent an opportunity to shift future bookings to the more profitable direct channel through targeted loyalty incentives.