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Upgrade to ProYou are a Loyalty Program Analyst at Marriott Bonvoy. The CRM team wants to segment guests by their lifetime value to personalize marketing campaigns. You need to compute each guest's total spend, booking frequency, and average nightly rate across all non-canceled reservations, then classify them into tiers.
You are a Loyalty Program Analyst at Marriott Bonvoy. The CRM team wants to segment guests by their lifetime value to personalize marketing campaigns. You need to compute each guest's total spend, booking frequency, and average nightly rate across all non-canceled reservations, then classify them into tiers.