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Upgrade to ProYou are a Returning-Customer Analyst at Amazon. The growth team wants to identify customers who exhibit short-cycle repeat-purchase behavior — specifically, customers who placed a second order 1 to 7 days after a prior order. These customers are prime candidates for re-engagement offers because they have already demonstrated a habit of returning quickly. Same-day repeat orders should be excluded (those are usually corrections or split shipments, not genuine re-engagements).
You are a Returning-Customer Analyst at Amazon. The growth team wants to identify customers who exhibit short-cycle repeat-purchase behavior — specifically, customers who placed a second order 1 to 7 days after a prior order. These customers are prime candidates for re-engagement offers because they have already demonstrated a habit of returning quickly. Same-day repeat orders should be excluded (those are usually corrections or split shipments, not genuine re-engagements).