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Upgrade to ProYou are a Growth Analyst at DoorDash. The Growth team wants the weekly reorder-retention curve for new customers. For each first-order month, what fraction of the cohort placed at least one more order in each of the following 4 weeks? This drives the win-back push notification cadence and the promo budget split between acquisition and reactivation.
You are a Growth Analyst at DoorDash. The Growth team wants the weekly reorder-retention curve for new customers. For each first-order month, what fraction of the cohort placed at least one more order in each of the following 4 weeks? This drives the win-back push notification cadence and the promo budget split between acquisition and reactivation.