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Upgrade to ProYou are a Customer Analytics Lead at Walmart. The marketing team is building a segmentation model to prioritize outreach campaigns. They need a comprehensive view of every customer's ordering behavior -- total orders, total spend, average order value, and how many distinct months they have been active. Based on these metrics, each customer should be classified into a value segment.
You are a Customer Analytics Lead at Walmart. The marketing team is building a segmentation model to prioritize outreach campaigns. They need a comprehensive view of every customer's ordering behavior -- total orders, total spend, average order value, and how many distinct months they have been active. Based on these metrics, each customer should be classified into a value segment.