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Upgrade to ProYou are a Customer Analytics Lead at Grubhub. The marketing team wants to segment customers by lifetime value to target retention campaigns. For each customer, calculate total orders, total spending, and average order value from delivered orders only. Then classify each customer into a value tier:
You are a Customer Analytics Lead at Grubhub. The marketing team wants to segment customers by lifetime value to target retention campaigns. For each customer, calculate total orders, total spending, and average order value from delivered orders only. Then classify each customer into a value tier: