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Upgrade to ProYou are an Asset Utilization Analyst at TikTok/ByteDance. The creative operations team suspects that many creative assets uploaded by advertisers are never actually used in any ad. These unused assets waste storage, complicate the asset library, and may indicate onboarding friction. Your manager wants a list of all creative assets that have never been assigned to any ad, along with the advertiser's company name, so the team can reach out to those advertisers about activating or cleaning up their unused assets.
You are an Asset Utilization Analyst at TikTok/ByteDance. The creative operations team suspects that many creative assets uploaded by advertisers are never actually used in any ad. These unused assets waste storage, complicate the asset library, and may indicate onboarding friction. Your manager wants a list of all creative assets that have never been assigned to any ad, along with the advertiser's company name, so the team can reach out to those advertisers about activating or cleaning up their unused assets.