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Upgrade to ProYou are a Campaign Health Analyst at Amazon Ads. Leadership has requested a campaign health scorecard that summarizes key performance and fraud metrics for every campaign. Each campaign should be classified into a health status based on business rules: campaigns with high bot rates are critical, those with high invalid click rates are warnings, those with zero conversions are underperforming, and the rest are healthy.
You are a Campaign Health Analyst at Amazon Ads. Leadership has requested a campaign health scorecard that summarizes key performance and fraud metrics for every campaign. Each campaign should be classified into a health status based on business rules: campaigns with high bot rates are critical, those with high invalid click rates are warnings, those with zero conversions are underperforming, and the rest are healthy.