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Upgrade to ProYou are a Performance Engineer at The Trade Desk. The campaign optimization team monitors daily CTR (Click-Through Rate) trends and uses a 7-day moving average to smooth out daily fluctuations. This helps them detect sustained CTR improvements or declines that warrant bid adjustments. Focus on campaigns 1 and 2 for this analysis.
You are a Performance Engineer at The Trade Desk. The campaign optimization team monitors daily CTR (Click-Through Rate) trends and uses a 7-day moving average to smooth out daily fluctuations. This helps them detect sustained CTR improvements or declines that warrant bid adjustments. Focus on campaigns 1 and 2 for this analysis.