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Upgrade to ProYou are a Experimentation Data Scientist at Google. Google's Ads Quality team needs a quick statistical sanity check on the creative-type A/B test BEFORE forwarding numbers to leadership. You need to compute the Z-score per variant versus the largest-impression variant (the baseline / control). The numbers are surfaced in a daily Looker dashboard that auto-runs this SQL.
You are a Experimentation Data Scientist at Google. Google's Ads Quality team needs a quick statistical sanity check on the creative-type A/B test BEFORE forwarding numbers to leadership. You need to compute the Z-score per variant versus the largest-impression variant (the baseline / control). The numbers are surfaced in a daily Looker dashboard that auto-runs this SQL.