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Upgrade to ProYou are a Growth Analyst at Lyft. The marketing team needs a rider lifetime value report to guide retention campaigns. For every rider who has completed at least one trip, you need to compute their total spend, total tips, average fare per trip, number of completed trips, and account age. Based on spend and trip volume, each rider should be classified into a value tier.
You are a Growth Analyst at Lyft. The marketing team needs a rider lifetime value report to guide retention campaigns. For every rider who has completed at least one trip, you need to compute their total spend, total tips, average fare per trip, number of completed trips, and account age. Based on spend and trip volume, each rider should be classified into a value tier.