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Upgrade to ProYou are a Guest Intelligence Analyst at Marriott. The loyalty program team wants to classify guests based on their actual spending behavior from completed stays. By combining reservation and payment data, you can identify VIP guests, high-value spenders, regular returners, and new visitors. This segmentation drives personalized marketing and upgrade decisions.
You are a Guest Intelligence Analyst at Marriott. The loyalty program team wants to classify guests based on their actual spending behavior from completed stays. By combining reservation and payment data, you can identify VIP guests, high-value spenders, regular returners, and new visitors. This segmentation drives personalized marketing and upgrade decisions.