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Upgrade to ProYou are a Cross-Device Analytics Lead at Meta. Your team needs to understand how campaigns perform across different device types (mobile, desktop, tablet, CTV). You need to aggregate impressions and clicks by campaign and device, compute device-specific click-through rates, and produce a report that helps the media buying team optimize device targeting.
You are a Cross-Device Analytics Lead at Meta. Your team needs to understand how campaigns perform across different device types (mobile, desktop, tablet, CTV). You need to aggregate impressions and clicks by campaign and device, compute device-specific click-through rates, and produce a report that helps the media buying team optimize device targeting.