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Upgrade to ProYou are a Distribution Strategy Manager at IHG. The commercial team wants to understand which booking channels are most profitable for each property. OTA channels charge commissions that eat into margins, while direct bookings retain full revenue. You need to build a report that computes profitability metrics per property-channel combination and classifies each into a profit tier. This will inform channel mix optimization decisions.
You are a Distribution Strategy Manager at IHG. The commercial team wants to understand which booking channels are most profitable for each property. OTA channels charge commissions that eat into margins, while direct bookings retain full revenue. You need to build a report that computes profitability metrics per property-channel combination and classifies each into a profit tier. This will inform channel mix optimization decisions.