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Upgrade to ProYou are a Client Strategy Lead at Meta. At the end of each quarter, you prepare an efficiency report for every advertiser on the platform. The report rolls up campaign-level daily metrics to the advertiser level, computes cost-efficiency KPIs, and assigns each advertiser an efficiency tier so your account management team knows where to focus.
You are a Client Strategy Lead at Meta. At the end of each quarter, you prepare an efficiency report for every advertiser on the platform. The report rolls up campaign-level daily metrics to the advertiser level, computes cost-efficiency KPIs, and assigns each advertiser an efficiency tier so your account management team knows where to focus.