ChatGPT Enhances App Install Campaigns Effectiveness

Marketers are using ChatGPT to generate personalized ad copy, scale creatives, and optimize app install campaigns with greater speed. The article outlines five strategies—clear objectives, rich context, iterative A/B testing, visual and landing-page alignment, and DCO integration—and recommends tracking install rate, cost per install (CPI), retention, engagement, and lifetime value (LTV) to measure impact.