Advertising Industry Rewires Targeting Around Location Data

Marketing leaders and advertisers are facing a 2026 overhaul as five seismic shifts reshape advertising: location-first targeting, connected-TV precision, AI-driven discovery and creative automation, political redistricting impacts, and fragmented live-sports inventory. The article cites that 70% of Americans expect ads tailored to their precise location, and urges brands to adopt integrated platforms and local enablement to maintain relevance and measurable ROI.